The Project

The first email 2014 Year-End giving campaign for Free to Breathe was a 'Thank You’ Message, designed to highlight all of the big projects achieved for the year, and to provide a soft-ask for donation.

The challenge

Keep it visual and short.

The process

In 2014, there was an engagement campaign with constituents where branded window clings were sent to constituents to help spread the word about Free to Breathe. Part of that campaign included a social media campaign that asked recipients to share a photo of their window cling in their community. I used images from this campaign to bring our constituents directly into our year-end campaign and make them feel like they were part of the success.