THE PROJECT

Each year, the Center for Healthy Minds publishes and mails an annual report that shows progress over the previous year and basic financial statements. The 8 page report needed to be printed and mailed. There was also a need for a digital and interactive version to be distributed via the Center’s email list.

THE CHALLENGE

The annual report needed to be dual branded for two non-profits with different color schemes. Multiple collaborators provided content, which required some on-the-fly editing to make sure that everything fit.

THE PROCESS

I used the common brand color - a dark blue-gray, as the uniting color throughout. I also used soft gray accents on each page for continuity. I also included photos and stats from both organizations on the cover and throughout the report to show how the two organizations collaborate. Each organization had a two-page spread dedicated to projects and financials, with clear color distinctions so readers would know which organization’s information they were looking at.

I created the digital version with InDesign, including some interactive components. This version was shared with the Center’s email list.