Project

Dogs for Better Lives needed some additional visual assets for promoting our programs and career opportunities.

Infographic: We wanted to show the career path for the Assistance Dog Apprenticeship program. This was supported by an article that I also wrote.

Flyer: There was a need for a one-page flyer to be placed in a clear frame at our event table, promoting our programs.

The process

Infographic: Using internal descriptions of each phase of the apprenticeship, I created the infographic in an illustrative style with bold and clear text headings.

Flyer: Showing dogs from each program, plus a large photo of a puppy in training, helped quickly draw in people passing by our table to learn more. A QR code was placed for easy access to our website from a person’s smartphone.