The Project

A new yoga event required a logo that would set the series apart from the run/walk event. The logo would be used on print and digital media, and at a wide variety of sizes.

The challenge

There was a desire for a clean looking logo that would appeal to a yogi, but also include Free to Breathe brand elements to tie it in with the overall brand.

The Process

I used the Free to Breathe brand colors, using the lighter blue color as a larger feature for the yoga challenge text. I added the Free to Breathe lung brand icon to the chest of the yogi as an additional brand element.