The Project

The primary way that lung cancer patients get information when they are newly diagnosed is a patient navigator or nurse, so there was a request for a mailer targeted to these groups that would introduce the support line, as well as other patient education resources available to healthcare professionals.

The Challenge

Include a card that healthcare professionals could post in the clinic for even more exposure.

The Process

I created a wide mailer that the healthcare professional could fold and post a small notice about the support line. The inside cover also listed other patient education pieces that the organization offered and instructions on how to request copies.