Well-being Explainer Graphics Series

The Project

A new research paper was published by the Center for Healthy Minds that highlighted a framework for well-being. To announce the published findings, an email design was required as well as a series of social media graphics and a webpage.

The Challenge

Communicate scientific findings in an accessible way that seemed easy to understand and visually compelling. These graphics would need to be used across multiple digital channels.

The Process

I sourced illustrations and recolored and edited them to fit within the brand colors. Each of the four pillars of the well-being framework was assigned a different accent color of the brand in order to help visually break up the information into smaller bite sized pieces within the email. Then, I used the illustrations and layouts from the email to create a series of graphics for each well-being framework so that it would be easy for a user to swipe through each graphic and understand the concept. The graphics were also used on the website, a PDF, and shared with media partners.